LFG Brands Oy (“LFG Brands”, “we”) is responsible for processing personal data within the group and acts as the data controller. LFG Brands manages and oversees the group’s operations, including its brands and online stores. Detailed information about our brands can be found on our website: https://lfgbrands.fi/brandimme/.
This privacy policy may be updated to reflect changing business needs, legal requirements, or service changes. The latest version of the privacy policy is always available on our website.
Contact details:
Name: LFG Brands Oy
Business ID: 2344679-3
Postal address: Iskoskuja 3, 06100 Vantaa, Finland
Inquiries regarding data protection: privacy@lfgbrands.fi
The data we collect may include:
Personal data: Name, contact information (email, phone number, address), date of birth
Customer data: Purchase transactions, membership details, customer feedback, complaints
Payment data: Information related to payment transactions
Technical data: IP address, device information, browser settings, data collected via cookies
Sources of data:
From users themselves (e.g., during service use)
Through technical tools (e.g., cookies and analytics)
From reliable third-party sources (e.g., public authority registers)
Purposes of processing:
Providing and maintaining services
Customer service and communication
Marketing and improving customer experience
Fulfilling legal obligations
Legal bases for processing:
Execution of a contract
LFG Brands’ legitimate interest, such as business development and marketing
User consent, for example, for direct marketing purposes
Compliance with legal obligations
Our website uses cookies to improve the user experience and provide personalized content. Cookies are used for:
Enabling basic website functionality
Analyzing usage and improving services
Providing targeted marketing
Third-party cookies:
We may use cookies from third parties, such as Google Analytics, to analyze website usage and enhance our services. Additional details on the use of these services can be found in the privacy policies of the respective service providers.
Managing cookies:
You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of the website.
We retain personal data only as long as necessary for the purposes outlined in this privacy policy or to fulfill legal obligations, but no longer than five years. The retention period may vary based on:
The duration of the customer relationship
Legal requirements, such as accounting and reporting obligations
User consent for data processing
When data is no longer needed, it is deleted or anonymized within a reasonable timeframe.
Personal data may be shared with:
Service providers: Third parties such as IT service providers, payment processors, and marketing partners
For legal reasons: Authorities or other entities as required by law
Within the group: Data may be processed within LFG Brands for business purposes
Transfer outside the EU/EEA:
If personal data is transferred outside the EU/EEA, we ensure an adequate level of data protection and apply appropriate safeguards, such as standard contractual clauses and the EU-U.S. Data Privacy Framework.
Data subjects have the following rights:
Access to data: The right to know what information has been collected about them
Correction of data: Correct inaccurate or incomplete information
Erasure of data: Delete data unless there is a legal basis for its retention
Restriction of processing: Limit the processing of personal data in specific situations
Data portability: Receive data in electronic format and transfer it to another system
Right to object: Object to the use of data, for example, for direct marketing
To exercise these rights, contact us at: privacy@lfgbrands.fi. We request identity verification to process such requests.
We protect personal data with appropriate technical and organizational security measures.
Our security measures include:
Encryption and necessary safeguards
Access control systems
Regular security testing
In the event of a data breach, affected data subjects and authorities will be notified promptly.
If you have any questions about data protection or wish to exercise your rights, contact us at: privacy@lfgbrands.fi