M Room - Franchising

M Room offers you a chance to become a franchisee of a concept that has been working for over a decade and provides services and exclusive products through a M Room – More than a Barber men’s grooming concept.

Apply now and make a change, grooming is booming!

M Room® is one of the biggest men’s barber chains in Europe with more than 60 shops.

M Room was established in 2008 in Finland by passion of barbers  for the industry, and it portrays an inspiring success story in the field of franchising. M Room offers an unforgettable experience of high quality Men’s grooming services, combined with a unique membership model, high quality products and modern customer experience.





We have been an expert and a pioneer in men’s styling for a decade, and this will continue. Our membership concept has been built in cooperation with our customers to make visiting the barber easier, quicker and better. Our customer promise is the outcome of our superior grooming experience: the best version of you.

Our vision is a world where taking care of oneself leads to a better world


The concept is proven. The demand is there and M Room is a great disruptor inside an old market.”

“It just felt right and I have not regretted it for a second.

M Room Franchisee in Finland



Yearly memberships including services, member benefits and free extra products


Haircuts, shaves, coloring and relaxing M Extra- special treatments create an unique barber experience to match customers needs


One of M Room’s absolute strengths is having its own product lines, sold exclusively through M Room channels. Manufactured in Finland.


We appreciate the time of our customers, hence M Room services are always available with little or no wait at all.

Our mission is to inspire men be the best version of themselves and positively impact the people around them

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    ”Men could no longer get proper service in the industry where salons were fully designed to respond to women’s needs as clients.”

    The story of the M Room concept began in 2008 in Tampere, driven by the passion of barbers for the industry. At that time, the Finnish barber and hairdressing industry had entirely revolved around women’s needs, and many assumed that there was no need to offer separate services for men. We believed that men deserved more, and the first M Room establishment, designed around barbering services, was opened.


    Customer satisfaction is our strength

    Over the years, the M Room concept has evolved to better meet the needs of our customers. Our range includes the M Room product line developed based on our comprehensive barbering experience, with a focus on hair, beard, and skincare products made right here in Finland. We believe that one key to our success has been creating a safe working environment for our barbers, where each individual’s personality and creativity can shine. M Room has also been recognized as an international franchise chain, providing men with the opportunity to effortlessly take care of their appearance through a barbering experience designed specifically for them.


    – Our vision is a world where taking care of oneself leads to a better world –

    Today M Room is one of the Europe’s biggest men’s grooming chain, making an impact in life’s of tens of thousands of men.

    Today, M Room is a growing community of over 200 barbers in three countries, with the goal of becoming the industry’s leading responsible experience provider. We believe that the quickest learner prevails. M Room is still embracing the core values of the original idea; Effortless and memorable grooming experiencealways without appointment. Behind our effortless barbering experience is an advanced digital appointment booking system that allows our customers to remotely schedule appointments at their nearest M Room barber. Customers can choose their desired services remotely and conveniently wait for their turn from a distance. They can arrive at the service location just before their appointment, making M Room accessible wherever they may be.

    Unique M Room memberships

    The M Room concept also includes unique memberships. Customers can purchase an annual membership that provides them with a tailored service package for their grooming routines and service needs for the year ahead.

    In everything we do, our aim is to create an even better barbering experience for our customers while simultaneously driving the industry towards more responsible practices.


    M Room grooms over 40 000 happy customers monthly and offers world-class customer service always without an appointment

    M Room franchise chain is led by the Franchisor M Company Oy (Ltd.) located in Helsinki, Finland.


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      Franchising in general

      • Franchising is used as growth and expansion model
      • A co-operation between the franchisor (concept owner) and the franchisees (concept operator)
      • Both parties act as individual undertakings
      • Franchisor provides the trade name and mark, know-how, methods, systems and global brand marketing systems to the franchisee to utilize
      • Terms and conditions of the co-operations is agreed in the franchise agreement
      • Franchise agreement is valid for a fixed term, possibility to renew might be included
      • Agreement is valid only in determined area
      • The franchisor and franchisees construct the franchise chain and will benefit from each other
      • Chain support through marketing, approved vendors and approved systems

      For more information about franchising: www.eff-franchise.comwww.franchising.fi or search for your local franchise association.

      It’s easy being a franchisee because M Room provides you the tools, education and support.

      M Room Franchise

      • A well thought, modern and innovative concept with a 10 year history in Europe
      • Knowledge of hair or beauty segment is not required.
      • Low investment opportunity
      • Can be started in most of the European countries with sustainable economic environment.
      • The estimated EBIT for the investment is set to be way over average in the industry.
      • Make use of chain collaboration deals
      • M Room – Franchise Chain of the Year 2018 in Finland
      • Continuous training by M Institute, M Room’s own training academy

      A M Room Franchisee will learn everything about the concept and will be supported in global chain marketing, sales, business and growth strategy, training, concept material and the support of a global brand.

      M Room key parameters


      M Room Franchise is managed from Helsinki, Finland. The HQ are responsible for M Room Brand management, franchise systems and global brand marketing.

      In case you are interested becoming an M Room Franchisee, please don’t hesitate to contact us! 

      Franchise Operations and Sales

      Mr. Tero Hellgrén

      Mr. Eerik Puustinen,
      Business Analyst,

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        Apply now

        M Room is constantly looking for new Franchisees and Master Franchisees all around the world.

        There are currently over 60 locations in 3 countries. Could you be the next one to take on the M Room path?

        Please leave your contact details and we will reach out to you soon.

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          Q: What do I need to be able to start as a M Room Franchisee?
          A: As a M Room Franchisee you are someone with good communication skills, enthusiastic and are determined to execute a goal you are pursuing. You should have good knowledge about the location you are thinking about and do active networking. You should also have the possibility to attend mandatory training held before starting as a franchisee/master franchisee.

          Q: Do I need to be a barber or know anything about the hair industry?
          A: You don’t necessarily need to know anything about men’s grooming or the hair industry, depending on your role in the business. In case you are looking for a single-unit franchise, you should be able to work in the shop as a barber. As a multi-unit franchisee or as a master franchisee you need to have leadership and business management skills.

          Q: How much capital do I need to start?
          A: To open one M Room shop you need to have a €50-70k capital to invest, depending also on local renovation and deposit payments. The total amount of investment then depends on the area and contract you are looking for.

          Q: Do you offer financing?
          A: We offer financing opportunities through third parties. Please contact us in order to find out if there currently is a financing opportunity in your area.