In 1998 Petri Sipiläinen and Toni Kylätasku took part in the barbers world championship in Soul. During the long competition days this pair had time to think about men as clients in traditional hair salons.They noticed that instead of being potential customers over the years, men had become more like a pain in the neck. Men could no longer get proper service in the industry where salons were fully designed to respond to women’s needs as clients.
Petri and Toni knew that making an appointment was complicated especially for men and time for even a quick trim was almost impossible to get just by walking into the salon. Offering traditional barber services was left in the hands of few professionals and getting a haircut had become forced and just a necessary thing for men.The need for a provider of traditional barber services was clear.
Behind these thoughts were also Petri’s memories from his grandmother’s barbershop of the sixties. As a child he spent a lot of time with his grandmother and got to follow closely what was going on in the barbershop. The image of men, who came to the barbershop without a hurry, sitting on the sofa reading magazines and chatting, had remained in his mind.
“The atmosphere was calm, everybody enjoyed it and also got a great haircut”, Petri recalls, “Going to the barber shop is a big part of men’s world and masculine history.”
“The image of men, who came to the barbershop without a hurry, sitting on the sofa reading magazines and chatting, had remained in his mind.”
Our most important value is the customer-oriented approach, which shows in everything we do. M Room’s service offering and the whole of the M Groom product lines are both improved entirely by customers wants and needs.As a matter of fact the idea of annual membership came from one of Toni’s regular customers.
Men as customers are looking for an effortless and simple service without planning it beforehand. Our job as a provider of barber services is to make sure that every visit in M Room turns out to be a memorable and effortless experience.
“Many people are saying, that it’s great that you have invented something new”,Toni and Petri respond that,“it is really an old idea, we just spiced it up to be suitable for 21st century.”
“Our job is to make sure that every visit in M Room turns out to be a memorable and effortless experience.